The goal was to produce a trademark for La Ola, a family-owned popsicle and ice cream shop based in Kyle, Texas, that specializes in frozen treats made in the Mexican tradition.

Since the company is known for creating unexpected flavors that still honor their heritage, I wanted to use a combination of whimsical elements with Mexican folk motifs. Using Mexico’s national flower, the Dahlia acts as a base for the brandmark while the unique paleta silhouette becomes petals, a subtle combination of two culturally significant items. A vibrant color palette and a custom playful type inspired by traditional tiles and codex patterns connects the company’s out-of-the-box message with their proud roots.

As a result, a trademark was produced that balances the old and new themes that the shop is known for. As an independently owned business, it is important for them to utilize their history and product that allows them to stand out in an area with larger competing shops, and this trademark reflects both features.