Since the company is known for creating unexpected flavors that still honor their heritage, I wanted to use a combination of whimsical elements with Mexican folk motifs. Using Mexico’s national flower, the Dahlia acts as a base for the brandmark while the unique paleta silhouette becomes petals, a subtle combination of two culturally significant items. A vibrant color palette and a custom playful type inspired by traditional tiles and codex patterns connects the company’s out-of-the-box message with their proud roots.