For the launch of Blake’s first Pear Cider they wanted a abel that would be noticed from the rest of the pear ciders on the market in the U.S.
Approach
For Grizzly Pear we decided to go with a playful illustration of a bear gripping a pear that wraps around the can seamlessly, To go along with the humorous name we included copy such as “Made with Pears, not Bears” which compliments the pleasant and crisp taste.
Results
This ciders popularity made it become one of the products now distributed year round opposed to seasonally.
