Create promotional mailers using images from Laurie Frankel’s photographs which were published in Bare Journal's Plant Life article. The piece was send to a select group of creatives.
We wanted to reflect the contrasting elements of fashion and the unadorned raw beauty of plants. We incorporated an organic, transparent texture on which to the print materials and we contrasted that with dynamic color and texture for the packaging. The three images were printed on a white tissue paper and wrapped between a thick grey chipboard and tied with a neon green string. The outside packaging was a rich black paper which was pleated and then sewn shut with gold and neon green thread.
We received many positive calls and emails from potential clients who expressed their appreciation for both the imagery and the creativity of the packaging.