Stratagem works and battles in the political arena -- from campaigns to litigation support to lobbying. Relationships are key, and the mark needed to resonate with those seeking a strong, adaptive, influential firm with a reputation for integrity and results.

The powerful, superhero like logo, while solid and strong, also reflects action and transformation. Stratagem's ability to adapt their strategic and conceptual direction as situations change is well known. The world of compromise demands fluidity, and the always present dichotomies in politics or negotiations are represented here by two arrows that create the "S". These arrows are seemingly moving apart from one another, but if the two paths are continued at altering speeds, they have the ability to be pointing in the same direction.

Recognition and recall grew quickly, and the feedback was positive. The logo was engraved in metallic gold and black on stationery, and in metallic gold and white on thick textured black presentation folder materials.