ASSIGNMENT We needed to draw attention to 3 Bar and Grill as a Valentine’s Day destination in the crowded metro DC bar scene. APPROACH Arlington has a large population of young professional singles. We took advantage of this by creating something bar patrons could actually use and would enjoy passing along to others. THE BIG IDEA “Hookup facilitation devices” — specially branded cocktail napkins people could use to share their contact information, while serving as a reminder of the good time they had at 3 Bar and Grill. RESULTS The napkins were a big hit, generating lots of word of mouth, blog mentions and press for the restaurant. The client continues to use the napkins today, long after the Valentine’s Day promotion ended, and even keeps some of the fun- nier customer submissions on file.