With industrial interiors, informal dining atmosphere and a creative approach to Filipino cuisine, new restaurant Toyo Eatery needed a logo to sit at the heart of its brand.
The logo was created much in the same way Toyo creates its dishes: with simple elements combined inventively. Using just two characters, the letters mirror themselves so that the letter T rotates into the letter Y. Free of any embellishment, the resulting logo complements the restaurant's minimalist, industrial aesthetic.
Toyo Eatery's founders have publicly described the logo as capturing "everything we envisioned for Toyo and more." The logo sits at the heart of the restaurant's graphic identity, used on the storefront, in-store merchandise and tattooed on the founding chef's wrist.