Shanghai Art Directors Club is committed to the dissemination and promotion of Shanghai and whole design field in China. SADC needs a visual identity that matches its mission.
Approach
The English initials of Shanghai Art Directors Club is abbreviated as "SADC". We cut and recombined the four letters to get a set of multi-form logos. It reflects the creativity and innovation of Shanghai ADC.
Results
The SADC committee loves the logo very much, which has attracted a lot of designers to join SADC.
