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The proposed design challenge was to design and produce a visually attractive brand identity for young men in the niche market of male grooming salons and products.
SpruceUp offers high-end products and services aimed at men, ages 24-34, who follow style trends and think it is important to look well groomed. SpruceUp has a rustic apothecary feel with an organized simplistic look. The brand is designed to instil a sense of confidence that the customer is in good hands with knowledgeable and experienced products and staff. Packaging was designed to meet mens needs by being simple and easy to follow.