This poster design was part of an image package that included pre-event flyer design, the movie DVD disk graphics, movie credit design, and DVD jacket design. The movie, "The Wellsville Kid, was a new restored version with an all-new recorded music soundtrack (previously the music was played live at all screenings) of a silent movie first filmed in 1971.
The goal was to not only to preserve the quickly degrading 16mm original film, but through screenings, DVD and poster sales, to raise money to build a new library for the small town of Mendon, Utah.
I had the good fortune to have lived in Mendon (pop. 300) in the 70s. When my wife and I moved in, we noticed the very first day, when Irv Baker rode his swayback "harse", up to our front porch to ask if he could have the pinecones in our front yard--that there was a unproportionately large amount of "town characters"--at least compared to the town in Michigan I was from, that was, well, five times larger and only had one.
One of the remarkable qualities of this movie was that it masterfully and unpretentiously documented through comedy, a small, historically somewhat remote Utah town at the very end of the town's "era of innocence." A number of the actors, as small children, had known the very first white settlers that established the town–hence the large amount of "town characters." The Director understood this innately and by doing so preserved a unique chapter of Western history for posterity. I had known the townspeople in the movie and used this as a creative jumping off point. I was aware that "Wellsville" was the much larger, long-time rival town, some 5 miles to the South. Hence the "bad guy" in the movie had to be the "Wellsville Kid." I chose to portray "The Kid", tongue-in-cheek evil incarnate, as a large menacing full color presence on the poster scheming against the small naive town folk below, represented by black and white stills from the movie–in the retro style of both cowboy and monster movies out of the 50s.
Three of the five screenings of the event completely sold out, the last two had only a couple of vacant seats, people (even those who were not related to the actors) loved and purchased the posters and the DVDs sold very well--enough to kick off the funding project to make the dream of a library closer to reality.