We were approached by US promoters Another Planet Entertainment and Superfly to create a poster for the tenth edition of Outside Lands festival in San Francisco. The client wanted the poster to be bold and eye-catching, as well as being an item that would work nicely on people's walls so that they could sell prints of it in their shop.

To reflect the festival's diverse selection of music and activities on offer we decided to create a series of playful type solutions, using a bright but selective colour palette. These letters were all handcrafted out of paper, using a range of layers to add an interesting visual depth. The handmade letters were then photographed separately and brought together for the poster in a three-column grid layout to spell out the festival's name, with an addition X to represent the festival’s 10th anniversary.

The poster went down extremely well with the client and we hear has sold well at the festival, as well as gaining a lot of attention on their social media platforms.