The Eargo mission is to provide accessibility and education on hearing loss. By 2050 2.5 billion people globally will have a stage of hearing loss, and by 2030 the hearing aid market will grow to $19.5 billion. A new law passed in 2022 allows the purchase of hearing aids over the counter. Yet, there is still a stigma surrounding the use of hearing aids. Eargo can attract a larger market through new in-store packaging.

The new brand system is expressive, high-tech, and most importantly, human. Treating hearing loss on a spectrum, through color and sound waves, allows Eargo to attract a younger market without alienating its current demographic. By taking inspiration from the unique shape of their petal and flexi tips to create a new logo and system within the packaging. Each box highlights key features of each revolutionary product allowing customers to find their best match.

The final packaging captures the unique spectrum that their hearing aids offer. Through bright colors as well as visualized sound patterns, the new Eargo brand stands out among competitors. Becoming a more distinctive brand will allow Eargo to be more competitive in the over-the-counter hearing aid market.