Grandma's Bakery redesigned trademark embodies nostalgia, reminiscent of the 1950's. Careful consideration of using a typeface with a curving link and loop, like frosting from a cupcake, creates a visual language that alludes to what the bakery sells. Furthermore, this concept is strengthened by combining the ear of the letter g with a circle to form an image of a cherry. A cohesive narrative is established within the trademark that is both playful and sentimental, just like grandma.