Choose a company that needs a trademark redesign. Create a trademark that communicates who the company is and what they sell.

Grandma’s Bakery is a locally owned establishment located in White Bear Lake, Minnesota. The bakery not only prides itself on their traditional desserts but have retained a dedicated clientele for thirty-nine years. The bakery's current trademark fails to bridge the gap from then to now and honor its humble beginnings as a small bakery. Grandma's Bakery needs a visual language that embodies nostalgia and, a playful narrative that will remind customers of who grandma is.

Grandma's Bakery redesigned trademark embodies nostalgia, reminiscent of the 1950's. Careful consideration of using a typeface with a curving link and loop, like frosting from a cupcake, creates a visual language that alludes to what the bakery sells. Furthermore, this concept is strengthened by combining the ear of the letter g with a circle to form an image of a cherry. A cohesive narrative is established within the trademark that is both playful and sentimental, just like grandma.