This project aimed to redesign an existing trademark for Newks Hot Sauce, a sauce company dedicated to creating mind-blowing, explosive flavors.
Approach
The new brandmark was crafted by morphing missile and sauce iconography to demonstrate the explosive flavor found in every bite.
Results
The proposed brandmark captures the essence of explosion provided in every drop of Newks’ signature sauces — all wrapped up in one taunting missile. Flavor levels and varieties of sauces are represented in the brand colors in a simple and clear manner.
