The Iconic New York poster began as a labor of love. Rafael Esquer, who has lived in Manhattan since 1996, wanted to toast his adopted town by creating a collectible poster that celebrates New York as one of the most iconic cities in the world.
Painstakingly researched, drawn, and composed, the poster spent two and a half years on the drawing board. Esquer and his team at Alfalfa Studio chipped away at the map of Manhattan, methodically converting the city’s most beloved architecture and artifacts into a colorful collage of graphic icons that is inspired by naive art. Spot UV coating highlights the 173 buildings, landmarks, and organizations that are identified by name and gray silhouette in the border around the map.
The poster was printed in a limited edition on premium Italian heavy cardstock, FSC-certified. Becoming a collectable among New York enthusiasts, the standard one-sheet movie-poster size is available for sale at Alfalfa New York online store.
Part of the proceeds from products sold at Alfalfa New York supports design scholarship for minority students in the arts.