Vehicle Overviews are the most popular product films on Youtube and the owned websites for consumers in the vehicle research process. How can we clearly summarize the key product attributes of the redesigned Q50, yet reflect the new more human-driven brand platform by communicating the humanistic experience of the vehicle, not just its technical prowess? At the same time, the execution needed to have relevance to casual shoppers earlier in the purchase journey, not just appeal to those doing intensive research? 

To communicate the real human difference the Q50's product features offer, Designory recruited a real world progressive entrepreneur. Then we interviewed him about the ideals and experiences that drive him and showed how the Q50 mirrors those qualities. The approach is authentic and a departure from the typical approach of having an influencer try to speak about driving the car or as a "car expert." In executing the film, Designory worked selected a director who could capture the epic scenery, dynamic action and intimate moments that elevate the presentation to a vivid personal experience.

Originally intended for Youtube, the .com and showroom only, Infiniti has already asked for social iterations and broadcast rights worldwide. Hot off the presses, viewership analytics are not yet available.