Signage and wayfinding services, donor recognition for the new state-of-the-art building

Anchoring the Columbia University Medical Center’s urban campus, this extraordinary building rises seven stories and covers 68,000 sf. In concert with the project architects, CO|FXFOWLE, we created a system of wayfinding, identification, and donor recognition elements that parallels the architecture and extends the school’s iconic brand identity throughout.

Brushed and polished metals, and engraved and cut lettering add an understated and elegant functionality and act as a complement to the building’s architectural features. The color and light of the architecture are reflected in the project, reinforcing the school’s intellectual vibrancy.