ASSIGNMENT
Self-Promotional ads for Erickson Stock and Jim Erickson Assignment Photography
APPROACH
Behind the scenes photos were used to reveal the unique creative spirit of Jim and his crew
THE BIG IDEA
Erickson brand images are more than just a click of the camera. By showcasing the actual journey of producing an image library, potential clients are given an unexpected insight into what makes Erickson images stand apart from the rest.
RESULT
The six month campaign coincided with an overall increase in stock and assignment requests for early 2010.