Develop a keepsake poster in honor of the retirement of one of the agency founders.
Since Tom Townsend is still very much in our lives, we didn’t want this to feel like a goodbye, but more of a celebration of his new chapter – pursuing philanthropic causes and sharing his musical talent – both here in the U.S., and abroad. Tom is a unique individual who has had countless adventures and means a lot to many people. We wanted to pay homage to his influence in our lives and the bittersweet feeling we all have knowing that we won’t see him every day like we used to.
The poster was a showstopper at Tom’s retirement celebration in downtown St. Louis, and rolled up copies were available for people to take home. Many copies of it are posted in personal cubicles around our building. Many members of the close-knit ad community in St. Louis have shared the poster in their own environments and remarked on its impact. Best of all, Tom was given something at the end of his impressive career that showed him the indelible mark he has made on our community and in our hearts.