Print campaign reminding outdoor enthusiasts that Stowe has more to offer them than just skiing.
Approach
Our strategy was to elevate the brand through the Stowe experience. When you visit a place that caters to your every need, it will likely reveal a side you never knew you had. There are ski resorts, and then there is something completely different. Something bigger.
Results
The “It’s Bigger Than a Mountain” campaign helped Stowe see a dramatic spike in new visits. We were honored to be a part of this collaborative effort to help the Stowe marketing team raise international awareness and perception of Stowe as a world-class four-season destination.
