Once Upon Design's exhibition in Sharjah's 1971 – Design Space, that was curated by Noor Al Dabbagh addresses the idea of "re-inventing heritage" through design. Fikra partnered as advisors of the project, and were asked to design the theme and the book for the exhibition.

We wanted to touch on the idea of re-inventing heritage, which was the continuing theme throughout the Once Upon Design's exhibition. A composition out of chipboard was built in order to be then made into an image that incorporated text and other graphics. Chipboard is a material heavily used by designers and architects alike, and it also was used to reflect the transition of traditional craft and texture into the contemporary. Triangular arrows point out various routes and directions — they complement the circularity of the exhibition pieces.

The artwork developed was translated into a variety of mediums in order to promote the exhibition. The artwork developed for the exhibition was then consistently translated into the book that represented the exhibition which became extremely popular.