The assignment for this project was to develop a logo for Humboldt Drilling by combining two images.
Through researching images associated with offshore drilling, the squid and the drill emerged as two forms that easily and beautifully meshed together. The tricky part was creating a regal, symmetrical emblem from the two forms, specifically the very organic shapes of the squid. Through revisions and sketches and alterations and user testing, the final form was realized in a flowing, yet bold mark. The typeface "futura bold" carries the weight of the mark, while mimicking the line quality within the design.
The result is a regal, stately mark that allows for the quick identification of Humboldt as an offshore drilling company. The royal blue color calls back to both the ocean, and the regal feel that the company needed.