Develop a visual brand system applied to print, digital media, collateral, spatial and promotional design for hospitality.
Ode is a Le Labo city-based boutique hotel located at Daikanyama, Tokyo. Designed to find yourself through a spatial scent experience, Ode brings its customers to the heart of the city with simplicity and poetic balance. The whole design system follows Wabi-Sabi's imperfection theory.
Developed a clear and solid visual identity that applies to different deliverables.