Re-establish our handmade bourbon’s witty, approachable personality and its credentials as the one whisky that really “gets” its customers, where they live and what interest them aside from bourbon.
Approach
More than 300 out of home executions, each one locally targeted and designed to appeal to customers in that specific market – or, in some cases, a specific neighborhood.
Results
Case depletions are growing far above the category average, and people in cities across America are once again talking about Maker’s Mark even in the face of intense competition from new brands.
