In 2013, Chase was hired by Westfield Group to create a compelling concept and execution to introduce the new LAX Tom Bradley International Terminal as a premier world travel hub.
The concept and visual executions supported an impactful gala event which created a premier experience for VIP attendees. The ‘LAX > World’ brand, invitations and event program, all created by Chase, position the new terminal as the ultimate luxury travel experience.
To carry the theme of luxury travel and position LAX as the gateway to the world, Chase developed travel themed graphics and installations for a series of global destinations. The program guided visitors to each ‘destination’ and encouraged participation through regionally themed music, events, interactive maps and video.