Textures

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Award: Silver

Design Firm: IF Studio

Client: Brack Capital Real Estate

Designer: Toshiaki Ide; Hisa Ide

Category: Print; Poster

Country: United States of America

                
                        Award
                        
                            Silver
                        
                        Design Firm
                        
                            IF Studio
                        
                        Client
                        
                            Brack Capital Real Estate
                        
                        Designer
                        
                            Toshiaki Ide
                        
                            Hisa Ide
                        
                        Category
                        
                            Print
                        
                            Poster
                        
                        Country
                        
                            United States of America
                        
                        Title
                        
                            Textures
                        
                        Creative Director
                        
                            Hisa Ide
                        
                            Toshiaki Ide
                        
                        Art Director
                        
                            Kumiko Ide
                        
                        Stylist
                        
                            Carin Sheve
                        
                        Producer
                        
                            Athena Azevedo
                        
                        Main Contributor
                        
                            Toshiaki Ide, Hisa Ide, Max Zambelli
                        
                        Design Director
                        
                            Hisa Ide
                        
                        Copywriter
                        
                            Sarah Tan

Assignment

Produce a still-life shoot that would highlight the materiality and lifestyle of the building and brand, 90 Morton.

Approach

Working closely with stylist Carin Sheive and photographer Max Zambeli, the still-life vignette features the apartment materials in the common space of the lobby, the gloved hand is suggestive of service.

Results

The still-life photography was so beautiful that we were inspired to design a series of oversized posters that were displayed to much excitement in the building’s sales gallery.