Produce a still-life shoot that would highlight the materiality and lifestyle of the building and brand, 90 Morton.
Approach
Working closely with stylist Carin Sheive and photographer Max Zambeli, the still-life vignette features the apartment materials in the common space of the lobby, the gloved hand is suggestive of service.
Results
The still-life photography was so beautiful that we were inspired to design a series of oversized posters that were displayed to much excitement in the building’s sales gallery.
