'Our Food, Your Questions' is an online platform that allows consumers from across the country to have an honest conversation with McDonald's through a dedicated website.
McDonald's has committed to answering every food question that is asked via the website, with a dedicated Response Team that includes McDonald's Australia subject matter experts and copywriters, on hand to analyse, research and respond to queries. A combination of written answers,images, infographics and videos are being used to answer questions in credible and engaging ways.

Our approach to the brief was to create a suite of hand-drawn, hand-made illustrations that would act as a backdrop to the questions consumers asked. The graphics we created projected a positive, healthy and hand-made feel which intended to reflect the honest transparency of McDonald's. When placed together these square images formed a quilt of colourful illustrations. The squares were treated with a texture as well as a colourful, natural looking and friendly colour palette.

The campaign included print, television as well as outdoor promoting the 'Our Food Your Questions' website.

The campaign has been considered a major success and to date there has been a total of over 22,000 questions asked on the website as well as over 677,000 page visits, including over 510,000 uniques visits.