The Florida Aquarium wanted to run an ad for Memorial Day that would pay tribute to all those military heroes who served and even died for our country.

We created a large school of fish that formed the American flag and then colored the fish in patriotic colors of red, white and blue. This proved to be a very eye-catching image, especially when paired with the touching headline, “Honoring military heroes from sea to shining sea.”

Our client really liked the ad. We also received lots of positive feedback from guests and members of the military through social media comments. With a striking image and one short sentence, we proved that it’s not always how much you say, but what you say that really matters.