Allora isn't just a brand, it's a lifestyle. It is a community and general vibe for all people who enjoy taking a pause and being one with the sand.
When designing this brand, many elements were brought into consideration. The word Allora directly translates to "well, so" in Italian and is used as a pause in a sentence. That translates directly to taking a pause in life to take in the ease of the salty, beach breeze.
As a whole, Allora captures the lifestyle of beach bums, surfers, and sunny personalities of all backgrounds. The extensive branding and collateral show the brand in action and give the Allora name and imagery life.