This project aimed to rebrand Hotel ZaZa, renamed ZAZA, a hotel in the heart of downtown Austin. The branding system must reflect ZAZA’s artsy, vibrant, eclectic personality while maintaining a perfect balance between refinement and relaxation.
Approach
From the luxurious concept suites to the carefully crafted art collection, each element of the hotel is curated to promote passion, creativity, and productivity. This distinctive branding system combines geometric shapes with unique textures to encapsulate the eccentric yet refined atmosphere of ZAZA.
