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The nine projects on the site have been chosen to represent Turner Duckworth's design principles: Iconic Design, Clarity, Inspiration, Unmistakablity, Delightful Simplicity, Material Culture, Craftmanship, Visual Wit and Limitless Potential. A simple and striking waterfall of images on a carousel shows the viewer that there is a visually rich case study to be explored for each. Turner Duckworth believes that the work always comes first, so the blog style popular with most consultancies was deliberately avoided. The site is primarily designed to present Turner Duckworth's work on its own merits. But the stories behind the designs, insights from designers and quotes from clients are revealed within each case study. In the Difference section, the viewer can read about what makes Turner Duckworth different and what makes the consultancy tick. The site uses responsive design to make sure the viewer has an optimal experience, whatever device is used to view it. To demonstrate the depth and consistency of the Turner Duckworth portfolio, the link to Pintrest provides access to images of many projects from the past 21 years.