The New York Times has seen a decrease in news literacy as our digital landscapes have grown. Our challenge was to create awareness around the issue and make people aware of how they read the news.
Our challenge was to create awareness around the issue and make people think about how they process information.
To do this we’re bringing back the Times boxes, from a time where news used to be news. We’re repurposing them to challenge the audience's worldview and to make a habit out of critically reading the news.
The campaign has been recognized in several advertising student competitions.