For years Pepto had gone the route of traditional 15 second TV commercials. They felt it was time to do something different as a brand – to create something more memorable and less like advertising.
So we didn't make an ad. We made a short film. By creating something that felt more like cinema, we created something that people actually wanted to watch – rather than disturbing what they wanted to watch with our ads. This films was incredibly unexpected from a digestive wellness brand and made the Pepto brand seem anything but generic.
This isn't just a short film about a boy raised by goats who finds Pepto. This film is about the changing dynamics of families in America. It struck a chord with people who were adopted, people raised by gay parents- even people just struggling to find their own place in the world. This deeper meaning helped drive the success of the film- and helped Pepto become a more universally liked brand.