Edgar Carmona states “Being a fan of action sports and growing up with numerous friends associated with that culture, I had begun to notice (once attaining a more keen eye for design) that there was a lack of design language that effectively communicated the raw energy, focus, and athleticism involved in events such as the XGames and GRC (Global Rally Championship), in comparison to more mainstream sports organizations like the NBA, NFL, or even other action sports organizations such as the Street League (skateboarding) and Winter Olympics (i.e. snowboarding). I saw this as a great opportunity to both explore a potential solution to my observation and to apply my design language and concepts to something that I had never previously applied them to.
My main concept for the video’s theme and effects revolved around one of the main sponsors; GoPro. I noticed that while watching previous event promotional videos and highlight reels, about 60–70% of the video captured was either from some sort of drone equipped with a GoPro, or with the GoPro actually mounted on the cars themselves. That is when the idea of using kinetic static, screen tearing, and impact glitches dawned on me. Through the use of strategically placed static pops and screen tears, I could give the illusion that the typography was recovered from a collided camera and also in real time reacting to the action of video behind it (which due to crashes, broken footage is a common occurrence). If successful, it would convey the danger, physics, speed, and energy behind RallyCross.”