The objective was a simple one: Create a 30-second memorable ad featuring the new Hyundai Elantra for Super Bowl 50.
The Hyundai Elantra had a few distinct features, but the one that stood out as a game changer was the smartwatch remote start feature. Seems like something that would come in handy when you’re in a rush, right?
From there, we wrote the 30-second thrill ride, “The Chase.” Meant to tease the culturally hot bear tip from Oscar-winning “The Revenant” but end with more of a lighter note. What if bears could express themselves for all the world to observe?
- Over 26 million views on YouTube - #1 watched Super Bowl ad on YouTube - #1 watched Super Bowl ad on Facebook - 6th on USA Today’s Super Bowl Ad Meter