Communicate how Glad’s new OdorShield trash bags with Febreze neutralize strong odors while leaving behind a fresh, clean scent.

Since the odor neutralization technology is built into the bag and its reinforcing bands, we used the white plastic of the trash bag itself as the canvas for our message.

Consumers saw in the simplest way how the strong odors of leftovers inside the bag are neutralized, and ultimately transformed into one of eight pleasant Febreze scents. Put simply, trash goes in, smelly odors don’t come out.