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Create a campaign that builds public trust in the New York Times and its ability to tell the truth.
To do this, we turned the news into a two-way conversation.
The New York Times will make the news a two-way conversation with an experiential exhibit at the Metropolitan Museum of Art in New York City, that allows the public to speak to people who have lived through the stories we read every day. Thus, proving the validity of The New York Times to the public.