Talk to the Times

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Award: Honorable Mention

Professor: Mel White

School: Syracuse University, The Newhouse School; S.I. Newhouse School of Public Communications

Student: Emily Babcock, Jordanna Drazin

Category: Film/Video; Advertising | Interactive

Country: United States of America

Award: Honorable Mention

Professor: Mel White

School: Syracuse University, The Newhouse School; S.I. Newhouse School of Public Communications

Student: Emily Babcock, Jordanna Drazin

Category: Film/Video; Advertising | Interactive

Country: United States of America

Title: Talk to the Times

Assignment

Create a campaign that builds public trust in the New York Times and its ability to tell the truth.

Approach

To do this, we turned the news into a two-way conversation.

Results

The New York Times will make the news a two-way conversation with an experiential exhibit at the Metropolitan Museum of Art in New York City, that allows the public to speak to people who have lived through the stories we read every day. Thus, proving the validity of The New York Times to the public.