
- Agency
- Nestlé Design Packaging Teams | Chase Design LA
- Client
- Nestlé
- Designer
- Various
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Nesquik Ready-to-drink Redesign
- Agency
- Nestlé Design Packaging Teams | Chase Design LA
- Client
- Nestlé
- Designer
- Various
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Nesquik Ready-to-drink Redesign
- Design Firm
- Nestlé Design Packaging Teams | Chase Design LA
Assignment
We looked at the existing logo, assets and packaging and saw an opportunity to take the ready-to-drink category to the next level. The brand needed to go beyond a simple styling update of the old, still maintaining the bold yellow, iconic 'quiky' rabbit character that kids, teens and adults know and love. Beginning with the logo and leveraging the brand personality, the brief was to create an extendable language that can drive engagement and be more relatable to the generations looking for a brand to deliver both nutrition and fun.
Approach
Beginning with the core elements — name, rabbit, product identifier, the iconic silhouettes are created as a foundation juxtaposed to the simplified Nesquik logo. For engagement of the product benefits an extendable, adaptable and dynamic illustration language was created to mimic the doodles that the target audience and 'quicky' character would create, relative to the nutritious values of the drink.
Results
We saw a uptake with engagement on the business results and our social and advertising saw engagement receive a dramatic uplift across all channels. the activation across the convenience stores leveraged our crisp, bold and consistent design language driving retailer and consumer excitement.
Contact Information
- Company Name
- Nestlé
- Phone
- 2129918017
- design@us.nestle.com
- Website
- nestle.com
- Address
- 1812 N Moore Street
Arlington, VA
22205 US