To create a graphic identity for the newly started company Artificial Humanity. They work to help companies understand and use digital technology to achieve their business goals. Our mission was to give them tools to be seen and easy to work with.
It should not be cute or macho. They should not beam anything that can be perceived as preconceived, stereotyped or outdated. They should be perceived as very positive to technology. They should look like an established global company even though they are currently quite small and new. We want to show that Artificial Humanity is "something else" and significantly more "interesting and complex" than other agencies that can solve their problems.
A classic modern look that guarantees quality and style. An expression that gives the feeling of serious financial part in the daily newspaper more than a tech companies. Colors, shapes and typography that gives an "analog" feel. The material is built to be easy for them to use correct in presentations.