HOOK's assignment was initially to design a label and help select a bottle for Red Harbor Rum. Red Harbor Rum is what we came to call "Museum Rum" because it has been conceived and crafted with one singular goal in mind. The creators set out to make rum that tastes as close as possible to what it tasted like before and during the American Revolution here in Charleston, South Carolina. During the package design process we found a need for a singular logo or stamp.
Charleston played a major role in the Revolution. General Cornwallis of Great Britain held General Moultrie captive here in a house several blocks from where the founders of Red Harbor grew up.
The logo stamp is a reinterpretation of a British tax stamp from 1765. These were the stamps used to tax the American Colonies and are at the core of the iconography of the American Revolution.
Red Harbor is growing in popularity. It's bourbon-like flavor has it on many mixology menus in coastal South Carolina. The mark is on a flag flown at the distillery. The founders are proud of the logo and so are many local patriots.