Develop a print ad to introduce the Oculus Phaze premium riflescope and binocular.
The Oculus Phaze series offers customers leading-edge technology at an affordable price. Our creative execution focused on the zoom technology that allows hunters to get in closer to their game. We paired a visually arresting image with a headline that nodded to the affordability of the products.
The ad appears in magazines starting in the fourth quarter of the year, so results are not yet in.