Oculus “Bear” Print Ad

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Award: Gold

Agency: Bailey Lauerman

Client: Bass Pro Shops

Art Director: Jim Buhrman, Jr

Category: Print; Product

Country: United States of America

Award: Gold

Agency: Bailey Lauerman

Client: Bass Pro Shops

Art Director: Jim Buhrman, Jr

Category: Print; Product

Country: United States of America

Title: Oculus “Bear” Print Ad

Project Manager: Nolan Gauthier

Copywriter: Mike Weitz

Chief Creative Officer: Carter Weitz

Account Supervisor: Heather Allen

Assignment

Develop a print ad to introduce the Oculus Phaze premium riflescope and binocular.

Approach

The Oculus Phaze series offers customers leading-edge technology at an affordable price. Our creative execution focused on the zoom technology that allows hunters to get in closer to their game. We paired a visually arresting image with a headline that nodded to the affordability of the products.