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Every day, Gensler impacts millions of people’s lives in cities around the globe by creating places where people live, work, and play. Last year alone we created 1.2 billion square feet of space. That’s why we are committed to designing with an unwavering focus on Human Experience as we work to shape the future of cities.
Gensler's Design Forecast theme, Shaping The Future of Cities focused on urban building trends because we are living through the greatest period of urbanization in history. For the first time, more people live in urban centers than don’t. By 2050, more than 70% of the earth’s population will live in cities. Cities are also responsible for 80% of global GDP—they are engines of creativity.
The Design Forecast was issued in eleven languages. Each version has an online counterpart, designed to be accessible on any smart device. Printed in globally, and promoted via Gensler’s website, social media channels, and an email blast to thousands of clients. Its publication occasions events at the office level to review and discuss findings with clients. It is accompanied by a publicity campaign and an added content series pushed out through the firm’s online channels.