The View UpStairs is a vibrant new Off-Broadway musical that asks how we connect, as it joyfully explores the difference between followers and community. It reminds us that our utopias are on us to create and that the fuel for that creation lies in our relationships and our views of both the future and history.
Inspired by the nearly forgotten 1973 attack on the LGBTQ+ community in New Orleans, this is a story that needs to be told, but more importantly it is a journey that needs to be experienced and felt.
The challenge was to be true to that inspiration but also represent the celebration and party atmosphere of the production, welcoming the audience into this fiercely provocative piece.
Using the notion of carrying memories with you, The Pekoe Group layered the defining moments and experiences of the main character to create a poster that stops theatre-lovers in their tracks.
Style and color choices were guided by the character's journey from present day to 1973, and executed by blending contemporary aesthetics with a vintage color palette.
The final piece stands out among theatrical posters and reflects the beauty and complexities of the production. The client was thrilled and the poster was revealed through an exclusive release via the preeminent theatre news source, Playbill.com.