For this packaging assignment, the goal was to pick a liquid product and create a custom shaped bottle and label design for a chosen client. I chose shampoo, using the brand HASK- Hair and Skin Kindness.

During the concept stage, I enjoyed the idea of emphasizing the "Kindness" aspect of the brand's name. From that, I thought that HASK could create a kids' line of shampoo, using a bold and bright smile to show that 'kindness' in the brand. The front of the bottle shows half of the smile, and it stretches to the back. To create a friendly custom bottle shape, I made the corners of the bottle rounded on one side.