In December of 2021 SOLV Inc. and Swinerton Renewable Energy were acquired by American Securities. The new company became SOLV Energy, and now the largest solar contractor in the U.S. Our goal was to give the new brand identity the stature of the biggest player in the category with a forward looking personality. While retaining color equities we wanted to make a clear departure from the current look of SOLV Inc.
Our strategy was to combine the primary sectors of SOLV Energy's business, solar and wind renewable energy into a simple, single visual idea. The final symbol reflects the idea of an endless source of power from both the sun and the wind energy for the future. The color blue also focuses on the idea of a clean, carbon-free atmosphere. Combined with the typography, the overall look is that of a modern renewable energy contractor that is the biggest in the country and well positioned for continued growth and success well into the future.
The announcement of the consolidation/merger represented by the new SOLV Energy brand identity was well received internally and their client base.