This was an entrepreneurial where I had to not only come up with a cohesive brand, but I had to create my own company. My 24 is a planner designed for anyone working from home. This customizable planner with various inserts and covers equips anyone to create a personalized workspace. The nature of the paper planner allows you to take a break from the screen and notifications that come with working from home.
The idea for the name is based off of the user being able to customize their 24 hours however they see fit. The rest of the brand is bright to symbolize the sunrise and the start of a new day where the user is able to organize the day before it begins with their planner.
This brand successfully showcases how this planner would easily function on the website and physically.