Canon EOS 1DX Mark II, Canon EF50mm f/1.2L USM, Canon EF70-200mm 2.8L II USM, Canon EF100mm f/2.8L Macro IS USM, CANON EF24-70mm f/2.8L USM
This project aimed to showcase the rugged characteristics of Patagonia's new workwear clothing line. The focus was on craftsmanship and rugged independence.
We photographed at a western Colorado timber mill that reclaims old barn wood, milling it for a new life. Patagonia stores use some of the reclaimed wood in their interiors. We photographed on a stormy fall day to help capture a sense of grit and texture.
The images were used in Patagonia's workwear catalog, along with in-store displays and social media.