A self-initiated project "Jogo Bonito", or The Beautiful Game, series of posters were designed to celebrate the 2014 World Cup in Brazil.
The posters are based on the teams’ nicknames, best plays and players to date. They celebrate our favourite teams, making the beautiful game more beautiful.
The posters were promoted in our Facebook and Twitter pages and later exhibited and sold in an event at Bar Neon in Toronto. We sold-out of the first run of posters at our event and had to print a second limited edition run for extra. The posters helped us to work collaboratively as a team and promote our studio with the design community and potential clients. Google Canada’s Head of Agency Marketing noticed the posters in a blog, and they have since become a client of ours.