The posters were promoted in our Facebook and Twitter pages and later exhibited and sold in an event at Bar Neon in Toronto. We sold-out of the first run of posters at our event and had to print a second limited edition run for extra. The posters helped us to work collaboratively as a team and promote our studio with the design community and potential clients. Google Canada’s Head of Agency Marketing noticed the posters in a blog, and they have since become a client of ours.