The target group that Ruby Hotels cater to is anywhere the psychographics of the Cosmopolitan Avantgarde. They are looking for something unique and original; they appreciate character and angles and want the things around them to have real souls. However, its current identity is not in line with the age group.
Results
With the rebranding of Ruby Hotels, guests should be able to experience Ruby Hotels not only through retro and creative interior design but also through a modern visual identity system.
