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BA Glass is a European high-performance company in the glass packaging industry. The goal was to communicate and strengthen, through its Annual Report, externally and internally, their brand new Vision: "wrap dreams beyond packaging".
BA took its change in Vision statement very seriously. Each word has its own meaning. Along with their new Vision, they "wraped" together three other very important principles: "BA Way", "Pillars" and "Foundation" (Excellence).At this point, as they said, "the tools were set", they "were ready to play the game", a new game, with new challenges, new horizons, no boundaries, as the company's DNA demands.With this background, the concept of this report seemed to be almost a consequence, or a logical sequence: we needed a game, something to play with, although should improve the content, not only spreading it, but also dissecting it.That's why we designed a tangram (like the traditional Chinese game), with an exact and real original 7 pieces set— each one with its specific content — on a magnetic surface. With all the pieces, like the logic of tangram, throughout the report, we designed and illustrated several other images/messages (goals, ambitions, motivations, concerns, ...).The main message was: through our Vision we can achieve our (or any) goals.
Along with the report, we design and produced several tangram sets — the key message on a magnetic board and the 7 pieces — to support other experiences in the company throughout the year, such as workshops, trainning or even activities in their Annual Management Meeting.We truly believe that the will to extend and employ the concept along the year in many other moments beyond the report it self, demonstrate the BA's fulfilment about the content and message of our concept and design solution.