Hooray is a brand new recruitment company priding itself on its ethical values and its positive attitude to job seeking. They needed a distinctive name and personality to stand out in a competitive field populated by companies whose approach was generic and corporate.

With a positive, energetic approach and a commitment to ethical working, the identity needed to express this through a variety of touchpoints. This is achieved using varied typography, insightful copy and bold colour combinations.

Each phrase is supported by a related piece of industry insight to help both employers and job seekers. For example, ‘Drum roll please’ is applied to the business card with the supporting tip describing the importance of making a good first impression. The headlines are appropriate to their application, e.g. the pen reads ‘Quick on the Draw’, and a cup of tea rests on a ‘Lift Off’ coaster.